Stock Name:PROYA

Stock Code:603605

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On the afternoon of September 27, the final of PROYA 1st Efficiency Pioneer Competition took place at the PROYA headquarters. This competition brought together over 20 teams from PROYA’s front, middle, and back office departments, showcasing the effective application of digital tools and the practical results of efficient collaboration. Hou Yameng, General Manager of PROYA, along with relevant representatives from Feishu and Strategy&, attended the competition.


The participating teams focused on quality improvement and efficiency enhancement, drawing from their job experiences to propose numerous innovative and highly applicable digital solutions. Their presentations not only demonstrated a high level of innovation but also underscored the significant potential of digitalization in optimizing work processes, enhancing collaboration efficiency, and achieving precise marketing.


Since launching the digital consulting project with Strategy& in April this year, PROYA has embarked on a rapid digital transformation journey. Led by the business front end, PROYA is gradually constructing a comprehensive digital blueprint that encompasses digital scenarios, data foundations, and supporting systems. Through digital empowerment, the company aims to comprehensively enhance the competitiveness of core processes such as R&D, production, and marketing.


This competition not only ignited enthusiasm among company teams and employees for the active exploration and application of digital tools but also demonstrated PROYA's firm commitment to its digital transformation journey. In the future, PROYA will continue to uphold the spirit of innovation, deepen its digital transformation efforts, and enhance its core competitiveness, leading the beauty industry towards a smarter and more efficient future.

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China Specialty Cosmetics Registration Information
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