On July 23, the unveiling ceremony for the joint laboratory between PROYA’s professional science-based skincare brand, CORRECTORS, and Beijing Technology and Business University took place at PROYA’s Longwu R&D Center in Hangzhou. This joint pore research laboratory will focus on addressing pore-related issues among Chinese consumers, conducting in-depth research, and leveraging scientific findings to aid product development. During the ceremony, CORRECTORS also introduced the "CORRECTORS Product Development Scientific Charter", committing to a product development framework that emphasizes efficacy, safety, and transparency. This initiative marks a new phase in enhancing the safety and standardization of product development. The unveiling ceremony was attended by Hou Yameng, Deputy General Manager of PROYA, Cao Liangguo, co-founder of PROYA, Professor Zhao Hua from the Department of Cosmetics, School of Light Industry Science and Engineering at Beijing Technology and Business University, and other experts and scholars.

As Chinese consumers' understanding of functional skincare continues to evolve, they are shifting from a focus on single ingredients to concentration levels, and now towards scientific formulation and combination. This shift has led to higher professional expectations for skincare products. PROYA’s ability to stand out in the intensely competitive market and become a leading listed domestic beauty company is rooted in its unwavering commitment to innovation over the past two decades. The company focuses on innovation-driven growth through forward-looking R&D, substantial investment, and global partnerships, all aimed at building a world-class beauty innovation and R&D system.

Looking ahead, PROYA will continue to upgrade its R&D system, concentrating on basic research, applied research, and clinical research. By expanding global innovation and R&D resources, PROYA aims to empower its brands with strong scientific capabilities and showcase the robust strength of Chinese beauty brands to the world.